Lars Birkholm Petersen

…. And still trying to be relevant for the visitor!
Back in mid-October 2011 Google made some changes, that will impact the visibility into which keywords, visitors arriving to your website from Google have used. However it will only affect visitors who are logged in using their Google Account to Google.com.
The reason for the change is [...]

Seems like I always tend to start my posts with ”It’s been a while since my last post”, but time really goes fast these days, it’s been +6 months since the release of Sitecore Digital Marketing System (and my last blog post) and I haven’t really blogged about the wonderful Digital Marketing capabilities, that ships [...]

At dreamcore North America, Sitecore CEO Michael Seifert revealed Sitecore Customer Engagement Platform, which will be released June 8th.
First some lingo, next version of Sitecore Online Marketing Suite, which has been on the market for nearly 2 years, is called Sitecore Digital Marketing System, together with Sitecore Web Content Management System it gives Sitecore Customer [...]

Wow it’s really been a while since my last blog post, so what have I been up to all this time?
Well first and most important I became a father to a lovely baby girl, what a thrill and many new things to learn (including changing diapers)..
I also enrolled for the Web Analytics Master Certification, by [...]

In my previous posts I have mainly focused on Behavioral Targeting, as I see this as one of the strongest actions to get more value of a website.
Another and very used way to optimize for better conversions is A/B split testing, which let you test different content on your site and optimize for which gets [...]

In my previous post, I described how to get started with Behavioral Targeting in Sitecore Online Marketing Suite, I used a Paint Store as an example.
For the store I created a mock-up, that looks like this:

In this post I will create a simple prototype of the Paint Store, where I will use different rules and [...]

In my last post (part 1) I gave an overview of key preparations to get started with Behavioral Targeting, these were:
- Target Groups
- Behavior
- Personas
- Goals/triggers
Assuming you have these steps in place, you’re ready to setup the rules needed for Behavioral Targeting in Sitecore Online Marketing Suite!
This post will focus on:
- Content profiling
- Content structure
- [...]

In my last post, When to use Sitecore Online Marketing Suite, I gave a brief overview of the features in Sitecore Online Marketing Suite and mapped those to different organizations.
In this first post of Sitecore Online Marketing Suite How to’s, I will focus on Behavioral Targeting – this is one of the most powerful features, [...]

Sitecore Online Marketing Suite has been available with Sitecore CMS since June 2009, Sitecore Online Marketing Suite gives many ways to optimize a website, with many out of the box features, like:
- Real-time personalization
- A/B Splittesting
- Behavior analytics
- Conversion tracking
But which features are most important to use will depend on factors, such as:
- Business type [...]

Well it’s been a while since I last blogged (back in late 2008), so I will try again – all over – old blog is deleted and welcome to this new clean blog.
I plan to blog on subjects like Online Marketing, Digital Strategy, Sitecore and other stuff I stumble upon.
First up is a several blog [...]