Lars Birkholm Petersen

Must have Marketplace modules for Sitecore Digital Marketing System

January 10th, 2014 — 3:03pm

If you are using Sitecore Digital Marketing System (DMS) to optimize the Customer Experience, then make sure to look at these great modules on Sitecore Marketplace, that are ready to use and will give you some nice additions to the DMS Out of Box capabilities.
Personalization Tracker
This module can be found as part of the SBOS [...]

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Comment » | A/B split test, Digital Marketing System, Personalization, Sitecore

Get better Insights with Sitecore Engagement Intelligence

November 19th, 2013 — 3:01pm

A few weeks ago Sitecore released a very exciting addition to our existing Engagement Analytics applications. Engagement Intelligence are a great choice for a Digital Analyst, as it offers great flexibility for accessing data, creating own custom Dashboards (reports) and pretty much lets you segment on everything.
So ever wondered which Persona, visitors from US that [...]

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Comment » | Digital Marketing System, Web Analytics

Sitecore Digital Marketing System Execution Strategies

December 31st, 2012 — 10:56am

I was lucky to participate and present in all three Sitecore Symposiums this year, where I met and talked with a lot Sitecore customers and partners. It was really great to hear how our customers are using our platform to grow outcomes of their digital channels.
It was interesting to get feedback in terms of how [...]

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Comment » | Customer Engagement Platform, Digital Marketing, Digital Marketing System, Online Marketing, Sitecore

Oh no – can’t see the keywords from Google!

February 1st, 2012 — 4:58am

…. And still trying to be relevant for the visitor!
Back in mid-October 2011 Google made some changes, that will impact the visibility into which keywords, visitors arriving to your website from Google have used. However it will only affect visitors who are logged in using their Google Account to
The reason for the change is [...]

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Comment » | Customer Engagement Platform, Digital Marketing, Personalization, Sitecore, Web Analytics

Profiling and the power of Predictive Personalization with Sitecore Digital Marketing System

December 31st, 2011 — 1:56pm

Seems like I always tend to start my posts with ”It’s been a while since my last post”, but time really goes fast these days, it’s been +6 months since the release of Sitecore Digital Marketing System (and my last blog post) and I haven’t really blogged about the wonderful Digital Marketing capabilities, that ships [...]

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3 comments » | Behavioral Targeting, Customer Engagement Platform, Digital Marketing System, Online Marketing, Sitecore, Uncategorized

5 killer features in Sitecore Customer Engagement Platform

May 10th, 2011 — 6:58pm

At dreamcore North America, Sitecore CEO Michael Seifert revealed Sitecore Customer Engagement Platform, which will be released June 8th.
First some lingo, next version of Sitecore Online Marketing Suite, which has been on the market for nearly 2 years, is called Sitecore Digital Marketing System, together with Sitecore Web Content Management System it gives Sitecore Customer [...]

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Comment » | Customer Engagement Platform, Digital Marketing System, Online Marketing, Sitecore

Understand customer purchase behavior from Search

October 20th, 2010 — 9:08pm

Wow it’s really been a while since my last blog post, so what have I been up to all this time?
Well first and most important I became a father to a lovely baby girl, what a thrill and many new things to learn (including changing diapers)..
I also enrolled for the Web Analytics Master Certification, by [...]

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1 comment » | Behavioral Targeting, Online Marketing, Sitecore, Web Analytics

A/B split test with Sitecore Online Marketing Suite

May 17th, 2010 — 7:41pm

In my previous posts I have mainly focused on Behavioral Targeting, as I see this as one of the strongest actions to get more value of a website.
Another and very used way to optimize for better conversions is A/B split testing, which let you test different content on your site and optimize for which gets [...]

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2 comments » | A/B split test, Online Marketing, Sitecore

Behavioral Targeting – Rules and Personas

April 19th, 2010 — 5:22am

In my previous post, I described how to get started with Behavioral Targeting in Sitecore Online Marketing Suite, I used a Paint Store as an example.
For the store I created a mock-up, that looks like this:

In this post I will create a simple prototype of the Paint Store, where I will use different rules and [...]

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1 comment » | Behavioral Targeting, Online Marketing

Sitecore Online Marketing Suite: How to get started with Behavioral Targeting (Part 2)

April 6th, 2010 — 8:43pm

In my last post (part 1) I gave an overview of key preparations to get started with Behavioral Targeting, these were:
- Target Groups
- Behavior
- Personas
- Goals/triggers
Assuming you have these steps in place, you’re ready to setup the rules needed for Behavioral Targeting in Sitecore Online Marketing Suite!
This post will focus on:
- Content profiling
- Content structure
- [...]

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Comment » | Behavioral Targeting, Online Marketing, Sitecore

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