Must have Marketplace modules for Sitecore Digital Marketing System | Lars Birkholm Petersen

Must have Marketplace modules for Sitecore Digital Marketing System

If you are using Sitecore Digital Marketing System (DMS) to optimize the Customer Experience, then make sure to look at these great modules on Sitecore Marketplace, that are ready to use and will give you some nice additions to the DMS Out of Box capabilities.

Personalization Tracker
This module can be found as part of the SBOS Accelerator Module and gives you the opportunity to easily track personalization.

This means you can better analyze views and clicks on personalized content and see the effect based on either Engagement Values or a Specific Goal (e.g. how many have filled out a specific form, based on the personalized content).

Using the module is really straight forward, once installed you get the option of enable the Personalization Tracker when you configure personalization, checking the Enable Personalization Tracker below will automatically track views, clicks and value for the different conditions.

Enable Personalization tracker in Sitecore Digital Marketing System

Once data is start collecting, you can access data by opening the Personalization Tracker from the Sitecore Desktop or Page Editor. Select the page where you have configured personalization and you can see the data for each condition, based on:

  • Views
  • Clicks
  • Engagement Value (view contributed)
  • View Effectiveness
  • Engagement Value (click contributed)
  • Click Effectiveness
  • Personalization Tracker application

    You can also select specific goals, if you would like to see contributions to conversions by views or clicks.
    With these insights you can better make decisions on:

  • Which conditions work – so you can consider applying these on a larger scale and test variations of these to optimize outcome further
  • Which conditions don’t work (look for low views or high views but low view/click effectiveness), consider deleting those or change content (if they have high views)
  • Actual Conversions Report
    As a bonus in the SBOS Accelerator module you also get access to the Actual Conversions Report, which enables you to dive into specific goal conversions, when running an A/B or MV test in Sitecore DMS.

    The Actual Conversion Report is accessible through Engagement Analytics or by selecting a test in Sitecore Marketing Center (this also works with historical tests).

    Below are a screendump of the report, here you can see information about the test, such as how many experiments to date, experiments by device, experiments by browser, combinations (if you are running a MV Test) and the variations. For each variation you can see the value contributed, based on the Engagement Values configured in DMS.

    Report for Testing in Sitecore Engagement Analytics

    If you select a test variant, you are able to see all Goal Conversions contributed by that variant – and get insights into which goals and value have contributed to the total value of the variant.

    Actual Goal Conversions using Sitecore Engagement Analytics

    Experience Explorer
    If you are working with personalization in Sitecore, then this module is your new best friend! You can download the Experience Explorer from Sitecore Marketplace here.

    The Experience Explorer allows you to, on the fly, turn on different parameters (like referral information, GEO Information, site behavior etc.) or configure presets, which could be iPad visitors from Colorado, that has arrived on the website by specific PPC Campaign and have signed up for the Newsletter – how would the experience look like for them. The Experience Explorer will use those parameters and you can browse the site and see when a personalized experience is triggered.

    Explore the Visitor Experience by using Sitecore's Experience Explorer

    You are also able to see all the personalization conditions for the different components on a page and which are currently triggered and the hierarchy of those.
    This is a must have module!

    DMS Gutters
    This module, that can be downloaded from Sitecore Marketplace here, allows you to see which pages have personalized content or a test running. The module is intended for Power Users, that are working in Sitecore Content Editor.

    Simply install the module and two new icons will appear in the gutter, if a page have personalized content or a test is enabled.

    See which pages have personalization or test running using Sitecore DMS Gutters

    I’ll get back soon – as there are more to be released very soon!

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    Category: A/B split test, Digital Marketing System, Personalization, Sitecore Comment »


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