Lars Birkholm Petersen - Part 2

Sitecore Online Marketing Suite: How to get started with Behavioral Targeting (Part 1)

March 22nd, 2010 — 7:52pm

In my last post, When to use Sitecore Online Marketing Suite, I gave a brief overview of the features in Sitecore Online Marketing Suite and mapped those to different organizations.
In this first post of Sitecore Online Marketing Suite How to’s, I will focus on Behavioral Targeting – this is one of the most powerful features, [...]

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Comment » | Behavioral Targeting, Online Marketing, Sitecore

When to use Sitecore Online Marketing Suite

March 15th, 2010 — 7:49pm

Sitecore Online Marketing Suite has been available with Sitecore CMS since June 2009, Sitecore Online Marketing Suite gives many ways to optimize a website, with many out of the box features, like:
- Real-time personalization
- A/B Splittesting
- Behavior analytics
- Conversion tracking
But which features are most important to use will depend on factors, such as:
- Business type [...]

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7 comments » | Behavioral Targeting, Online Marketing, Sitecore

Welcome

March 14th, 2010 — 5:54pm

Well it’s been a while since I last blogged (back in late 2008), so I will try again – all over – old blog is deleted and welcome to this new clean blog.
I plan to blog on subjects like Online Marketing, Digital Strategy, Sitecore and other stuff I stumble upon.
First up is a several blog [...]

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